Tuesday, December 27, 2011
Thursday, December 15, 2011
Wednesday, December 14, 2011
Highest paying Adsense Keywords
About Tags: List of 200 Highest paying Adsense Keywords : Updated list 2010, highest paying keywords, highest cpc adsense keywords, most paying adsense keywords
Differnet Keywords have different CPCs, now what is CPC?
Google Blog says ” The average amount you pay each time someone clicks your ad. Average CPC is determined by totalling the cost of all clicks and dividing it by the number of clicks. Here’s an example: if your ad receives two clicks, one costing US$0.20 and one costing US$0.40, your average CPC for those clicks is US$0.30″
Average Cost per click varies from keywords to keywords. To spike the adsense earnings its always wise to write helpful articles for your users based on the high paying keywords so there are two sides, you help your visitors with quality information and your chances of earning is also high as ads are related to the content on your website.
Here are a list of latest 200 most high paying keywords compiled from the results of the google adwords tool. hope its useful.
Avg CPC ($) Keyword
97.44 domains yahoo
79.81 domain name yahoo
68.91 dc hair laser removal washington
66.15 law lemon wisconsin
51.14 hair removal washington dc
41.97 domain registration yahoo
40.36 benchmark lending
38.05 domain yahoo
37.86 yahoo web hosting
37.29 hair laser removal virginia
36.59 peritoneal mesothelioma
36.55 ca lemon law
34.13 best buy gift card
31.1 adverse credit remortgage
30.98 mesothelioma information
29.77 law lemon ohio
29.34 att call conference
29.1 insurance medical temporary
28.95 illinois law lemon
28.78 mesothelioma symptoms
28.51 angeles drug los rehab
28.26 personal injury solicitor
28.23 att go
28.03 accident car florida lawyer
27.11 google affiliate
27.11 at t wireless
26.31 100 home equity loan
26.28 mcsa boot camp
26.19 anti spam appliance
26.17 adverse remortgage
26 chicago hair laser removal
25.98 att conference
25.84 at and t
25.45 laser hair removal maryland
25.15 mesothelioma
24.88 buy gift card
24.8 mesotheloma
24.52 student loan consolidation program
24.45 california law lemon
24.3 event management security
24.15 canada personals yahoo
24.15 orlando criminal attorney
23.78 uk homeowner loans
23.71 vioxx lawsuit
23.55 compare life assurance
23.34 criminal defense federal lawyer
23.29 american singles
23.09 federal criminal defense attorney
23.07 laser hair removal manhattan
23.03 att prepaid wireless
23 fortis health insurance temporary
22.93 miami personal injury lawyer
22.75 hair removal chicago
22.74 at and t cell phones
22.61 refinance with bad credit
22.47 malignant mesothelioma
22.45 lease management software
22.34 primary pulmonary hypertension
22.27 miami personal injury attorney
22.24 anti spam lotus notes
22.23 life insurance quotes
21.91 egg credit
21.8 anti spam exchange server
21.77 lemon law
21.67 google adsense
21.67 best consolidation loan student
21.63 refinance with poor credit
21.49 employee leasing
21.36 student loan consolidation center
21.35 buyer mortgage note
21.34 federal student loan consolidation
21.33 symptoms of mesothelioma
21.31 city hair laser new removal york
21.2 att wireless com
21.15 san diego dui lawyer
21.14 indiana law lemon
21.1 law lemon michigan
20.8 angeles criminal defense los
20.8 refinancing with poor credit
20.64 home equity loan
20.64 action class lawsuit vioxx
20.49 term life assurance
20.47 e loan
20.46 celebrex lawyer
20.37 vasectomy reversal
20.36 mortgage rates refinancing
20.28 attorney law lemon
20.28 consolidate student loans
20.17 home equity loans
20.11 mesothilioma
19.99 new york personal injury lawyer
19.98 home equity loan rates
19.97 auto insurance quotes
19.93 georgia law lemon
19.9 homeowner loans
19.73 equity loan rates
19.68 administration lease software
19.63 egg credit card
19.58 student consolidation loans
19.55 microsoft anti spam
19.41 mesothelioma prognosis
19.29 second mortgages
19.26 21 auto century insurance
19.25 employee florida leasing
19.21 federal consolidation loan
19.17 equity loan
19.14 personal injury attorney colorado
19.03 accident lawyer michigan
19.02 refinancing with bad credit
19.02 home equity line of credit rates
19.01 federal consolidation
18.96 non profit debt consolidation
18.95 pay per click affiliate
18.86 city hair new removal york
18.85 acid reflux disease diet
18.77 refinance poor credit
18.75 equity loans
18.73 student loan consolidate
18.6 consolidate loans
18.51 secured loans
18.49 criminal lawyer new york
18.43 affiliate per click
18.29 chicago personal injury lawyer
18.29 los angeles dui lawyer
18.19 att prepaid
18.1 angeles criminal defense lawyer los
18.04 critical illness insurance life
18.03 irs lawyer tax
18.03 laser hair removal new york
18.02 comcast high speed
17.98 personal yahoo
17.78 san diego dui attorney
17.77 michigan personal injury
17.73 automobile law lemon
17.66 cheap insurance life term
17.52 home loans refinancing
17.51 consolidate college loans
17.45 cheap life insurance
17.38 vioxx law suit
17.32 student loan refinance
17.3 car hire alicante spain
17.28 tax attorney
17.28 refinancing my home
17.24 criminal dallas lawyer
17.24 line of credit home equity
17.23 litigation vioxx
17.2 at and t phones
17.15 criminal defense attorney los angeles
17.14 commodity online trading
17.13 home equity rates
17.12 adsense
17.12 law lemon mass
17.11 equity home
17.1 arizona law lemon
17.09 child molestation attorney
17.09 home line of credit
17.06 alicante car rental spain
17.03 attorney defense federal
17.02 san diego criminal attorney
16.79 injury lawyer new york
16.78 attorney injury new personal york
16.77 at and t mobile
16.72 pleural mesothelioma
16.61 augmentation breast diego san
16.61 home equity poor credit
16.6 health insurance temporary
16.6 compensation mesothelioma
16.6 21st century insurance
16.52 cheap insurance medical
16.51 angeles criminal lawyer los
16.49 low cost term life insurance
16.48 home refinance loans
16.45 eloan
16.44 life insurance quote
16.39 cheap life assurance
16.33 125 equity loan
16.32 anti spam exchange
16.31 credit equity home line
16.3 att go phone
16.3 dui florida lawyer
16.27 hair removal new york
16.14 merchant account international
16.11 vioxx class action
16.1 125 home equity loan
16.1 life insurance quote online
16.09 consolidation loan
16.04 equity line of credit
16.02 carolina law lemon north
16.02 equity rates
15.87 direct home insurance line
15.86 angeles attorney los tax
15.85 credit home line
15.81 term insurance
15.81 auto insurances
15.8 debtfreedirect
15.8 refinance comparison
15.77 acid reflux treatment
15.77 bad credit mortgage refinance
15.73 college loan refinance
credited to : http://orangecopper.com/blog/list-of-200-highest-paying-adsense-keywords-updated-list-2010
Wednesday, January 26, 2011
How Facebook Can Be a $100+ Billion Business
Posted 1/25/2011 11:35 AM by Trefis Team from Trefis in Investing, Investing Ideas, Stocks, US Markets
Facebook competes with large internet search and media platforms like Google ( GOOG ), Yahoo ( YHOO ) and AOL ( AOL ) to capture the attention of internet users as well as drive views of online advertising.
We recently launched coverage of Facebook with a valuation of $45 billion . See our launch article 4 Key Businesses That Determine Facebook's Valuation for additional details on how our valuation for Facebook compares to others. Although our valuation is below that of the $50 billion valuation at which Goldman Sachs ( GS ), Digital Sky Technologies and selected Goldman Sachs clients invested in January 2011, we highlight below how the key drivers of Facebook's value could potentially improve, leading to an even higher valuation of $100+ billion for Facebook.
Scenario #1: Facebook's Revenue per Page View from Text & Display Ads Doubles
Social networking sites are mostly used for communication (and voyeurism) rather than seeking information on products and services. What this means from a business perspective is that many people are still starting at google.com when they're trying to book an airline ticket rather than facebook.com so the big ad spenders (like airlines) are still on Google.
A key metric for internet businesses is how much money they make per page view or per search. In the case of Facebook, we estimate that its text and display ad revenue per page view ( RPM ) was about $0.38 per 1,000 page views in 2009 and about $0.45 per 1,000 page views in 2010.
We expect Facebook's Ad Revenue per Page View ( RPM ) to increase as ad targeting on Facebook improves, more ad dollars shift online and online ad dollars shift to Facebook as the company's presence widens. However, we believe that faster Facebook RPM growth will be partially offset by a rising mix of Facebook users in emerging markets where online ad rates are typically lower than the US and Europe.
However, if Yahoo and AOL are any indication, it's possible to achieve RPM rates of $1 to $3 per 1,000 page views on large (portal) media sites. Yahoo (at about $1) is the better benchmark in the case of Facebook since it has a larger international mix than AOL. If Facebook we're to achieve comparable text and display monetization rates as Yahoo has today, then that would add about $35 billion of upside to our current valuation of Facebook.
Scenario #2: Page Views per User on Facebook Increase by 50%
As suggested above, ad-based internet businesses like Facebook are driven by the number of dollars per page view. So how do you make more money? Increase the dollars per page view and increase the page views. We've talked about one, now let's see what Facebook can do to increase the number of page views.
We estimate that Facebook currently gets about 415 page views per user per month on average. This is a phenomenal amount. It implies nearly 14 page views per user each day. Given how high Facebook's page views per user currently are it may be tough to increase page views significantly, but Facebook has figured out ways to do it in the past.
Remember pre-2009 when the Facebook profile was just one page? Then Facebook started to break-up the profile page into tabs like "Wall", "Info", "Photos", "Notes". Each time you toggled to a new tab, the ads on the right-hand side refreshed meaning a new page view and ka-ching for Facebook.
Facebook recently rolled out a new design that relegates the tab behavior to below the main profile photo and instead promotes previews of user photos to the top of the page - the prime page real estate. You don't put something on that part of a webpage unless you want someone to notice it and noticing photos makes you more likely to click them. Clicking such a photo on Facebook drops you into the user's photo album where you can easily cycle through one photo after the next while ads appear to the right. It turns out that users have many more photos than there were tabs and since the number of photos on a person's Facebook profile is generally cumulative, that could mean ka-ching, ka-ching, ka-ching for Facebook.
Furthermore, smarter photo recognition and tagging could blow the doors open on contextual advertising. Staring jealously at that photo of your friends smiling in front of the Eiffel tower? Oh, what's this special deal to Paris from Delta about? While Google leads in capitalizing on intent, Facebook could potentially capitalize on much more powerful reactions.
And photos are just one way to keep you cycling through Facebook. The company is also introducing (1) e-mail (think of each e-mail as a new page) (2) HD video and better video integration (3) more third-party applications like games.
If Facebook's page views per user were to increase 50% over our forecast period, the impact of that combined with scenario #1 would lead to a $100 billion valuation for Facebook.
Scenario #3: Facebook Captures 10% Search Market Share
We estimate that Facebook had about 2% global search market share in 2010, higher than that of AOL. We currently expect that Facebook's search market share will grow to more than 5% by the end of Trefis forecast period and be comparable to Yahoo's share.
Facebook's partnership with Microsoft gives Facebook the search technology to compete better with search players like Google and AOL. If Facebook can take some search market share away from Google and reach about 10% share by the end of Trefis forecast period, there could be an upside of 10% to our valuation for Facebook.
Scenario #4: Games & Applications Revenue per User Doubles
Games on Facebook like FarmVille have helped generate additional revenues for the company. We estimate that Facebook Credits, Facebook's virtual currency used for purchasing virtual goods in games and applications, generated about 85 cents of revenue per user in 2010. Facebook earned a 30% profit on these revenues.
As the number of games and applications increase on Facebook platform, we believe more users will be attracted to playing games and using applications. Zynga, the leading developer of Facebook applications, has made popular games like FarmVille and Mafia, and Facebook will continue to benefit from rising use of such popular games.
We estimate that Games & Applications revenues per registered user will increase to about $2.60 by the end of the Trefis forecast period.
There could be an upside of about 25% to our valuation for Facebook if Games & Applications revenue per user increases to around $5 by the end of Trefis forecast period.
If all four scenarios outline above were to materialize, it would imply a valuation of about $125 billion for Facebook based on our analysis.
The Social Ad Network
Could Facebook have even a few more billion up its sleeve? So far we've focused on money that is expected to be made directly on Facebook's platform. Have you noticed the integration of Facebook with sites like the New York Times and Huffington Post? Such integration is not just an opportunity to drive more traffic to Facebook but presents a long-term opportunity for Facebook to introduce what we'll call the "social ad network" whereby Facebook places social ads (think sponsored Like buttons) on third-party sites and splits the ad revenues with those sites.
Facebook competitors Google and Yahoo are already in the third-party ad network business. For Google, we estimate that its third-party ad network accounts for about $10 billion of the company's value. This could be another meaningful business for Facebook that we currently do not show in our analysis.
What do you think?
Read more: http://community.nasdaq.com/News/2011-01/how-facebook-can-be-a-100-billion-business.aspx?storyid=54640#ixzz1C8QdyMsM
The importance of being search-savvy
The importance of being search-savvy
TOM PULLAR-STRECKER
Relevant offers
Digital living
Ten years ago, lots of training establishments had a lucrative sideline running courses for executives and politicians, teaching them how to use search engines such as Google.
Generation Y may laugh, but then-ACT New Zealand MP Stephen Franks and a dozen party staffers were among those to trudge up the Kelburn hill to attend a course that was still offered by Victoria University last year.
Google researcher Dan Russell spends his time watching how people use the search engine, so he can give insights to its engineers. He says while such courses may seem amusing, "people by and largely overestimate their skill level", and almost everyone could still learn a trick or two.
Mr Russell does about 70 "field observations" of people using Google each year. He says about 90 per cent of Americans do not know they can key "control-F" on their computer to find a word on a page. "It's a frighteningly high number."
Few people have fully explored the menu that appears on the left- hand side of computer screens when Google returns search results, he says.
These options let searchers refine their results, for example by returning only results for webpages that have appeared in the past day or year, refer to events at specific times in history which users can specify, relate to New Zealand, or have images attached.
It was widely reported that Google made about 550 refinements to its search engine last year, but Mr Russell says the number was probably closer to 1000, and if anything, the pace of change is likely to accelerate this year.
Some of the changes, such as weighting search-engine results according to the speed with which webpages load, can have quite significant implications for the internet industry, but the vast majority are minor tweaks that would go unnoticed and unreported.
Given the amount of time that people spend searching the internet, he recommends regular users subscribe to a major search engine blog, such as his own, to keep abreast of developments.
"If you are going to be a good searcher, you have to know what is coming and what is possible, because problems that are impossible one week become trivial the next. It is not enough for someone to learn how to search in the ninth grade and never update that knowledge."
Google has an estimated 65 per cent share of the search market in the United States and a higher share in New Zealand, but faces competition from Microsoft's Bing, following its partnership with Yahoo.
A big focus for Google this year will be to further speed up its delivery of search results and to improve its detection of spam webpages, Mr Russell says. "If we can decrease even by one-tenth of a second the amount of a time it takes, that is a huge influence."
He is unsure whether that will necessitate Google building a datacentre in New Zealand or Australia, but acknowledges it needs to provide datacentres in each of the "major" regions.
"We have to find a way to balance our datacentre size, with the speed of delivery, with the amount of time it takes to get the interpretation of the query for your particular region and language group."
Google Tips: Keep search terms simple, avoiding unnecessary words, or try just typing in your question.
Key in "control-F" to search for a term on a page.
Use the "advanced search" feature to search for an exact phrase, or a term within a specific website.
Explore the lefthand panel on the search results page.
Go to "settings" to turn off the "autocomplete" query predictions in the search box, which try to guess your search term before you have finished typing it, or to change the number of search results shown on a page.
Tuesday, December 14, 2010
Pindaan Akta Pengankutan Jalan - JPJ
Malah pindaan kali ini juga memberi kuasa kepada JPJ untuk menyekat
semua urus niaga terhadap kenderaan dan pemandu yang terbabit dengan
apa-apa kesalahan yang ditetapkan di bawah Akta Pengangkuatn Jalan atau
mana-mana undang-undang bertulis lain.
"Kini sekatan hanya dikenakan ke atas urusan memperbaharui lesen memandu
dan cukai jalan.
"Jadi, peruntukan baru menambah sekatan ke atas semua urus niaga JPJ,
meluaskan sekatan ke atas kesalahan di bawah akta atau mana-mana
undang-undang bertulis lain yang dinyatakan.
"Langkah ini diambil untuk memaksa pesalah menyelesaikan saman, dan
untuk mendaulatkan undang-undang," katanya lagi.
Solah juga berkata, peruntukan baru juga mengekehendaki pemilik
kenderaan yang menerima saman di bawah Seksyen 53A mengemukakan nama dan
alamat pemandu sekiranya bukan dia yang memandu pada waktu kesalahan
dilakukan.
"Sekiranya dia gagal berbuat demikian, dia akan dianggap melakukan
kesalahan atas tanggungjawab pemilik berdaftar kenderaan berkenaan,"
kata beliau sambil berkata, peruntukan baru ini diperkenalkan untuk
meningkatkan keberkesanan penguatkuasaan dan menggalakkan proses tukar
milik apabila menjual kenderaan.
Solah menambah, pindaan kali juga memberikan kuasa kepada polis dan JPJ
untuk menguatkuasakan Akta Pengangkutan Jalan di atas mana-mana jalan
termasuk yang dipunyai oleh pihak persendirian.
"Pada masa sekarang, penguatkuasaan hanya terhad kepada jalan yang
ditakrif di bawah Seksyen 2 iaitu jalan yang dibiayai oleh peruntukan
kerajaan dan boleh diakses oleh orang ramai," katanya.
"Tetapi selepas ini mana-mana jalan persendirian datang di bawah
penguatkuasaan Akta Pengangkutan Jalan," katanya.
Mengenai rasional peruntukan itu, kata beliau, ia akan membolehkan polis
dan JPJ untuk mengambil tindakan apabila berlaku kemalangan di jalan
persendirian.
Oleh itu katanya, peruntukan itu memberi kuasa kepada polis dan JPJ
untuk menguatkuasakan Seksyen 41, 42, 43, 44, 45 dan 45A apabila
kemalangan melibatkan kematian, memandu melulus, tidak cermat atau tidak
bertimbang rasa dan memandu di bawah pengaruh alkohol atau dadah
sehingga menyebabkan kematian dan kecederaan.
Menurut Solah, pindaan kali ini juga memberikan kuasa kepada JPJ, polis
dan pihak berkuasa tempatan (PBT) untuk mengalihkan, mengapit atau
menahan kenderaan yang menyebabkan galangan atau kesusahan kepada
pengguna jalan raya yang lain.
Di bawah peruntukan sedia ada, katanya, hanya saman dikeluarkan ke atas
kenderaan yang menghalang lalu lintas dengan penalti tidak melebihi
RM2,000 atau dipenjara tidak melebihi enam bulan, malah kesalahan itu
boleh dikompaun.
"Bagaimanapun peruntukan baru memberikan kuasa kuasa kepada polis, JPJ
dan PBT untuk mengapit roda kenderaan dalam tempoh empat jam dan jika
tidak dialih dalam tempoh empat jam, kenderaan boleh ditarik," katanya.
"Untuk melancarkan lalu lintas seperti penguatkuasaan ke atas kenderaan
berat yang ditinggalkan di tepi jalan dan menyebabkan galangan lalu
lintas," katanya.
Peruntukan itu juga memberi kuasa kepada JPJ untuk mengambil tindakan ke
atas kenderaan-kenderaan yang diletakkan di tepi jalan atau di kawasan
rehat dan rawat lebuh raya bertujuan bagi mengelakkan sekatan lalu
lintas, kata Solah.
Thursday, December 2, 2010
10 Key SEO Strategies Every Facebook Page Owner Should Know
10 Key SEO Strategies Every Facebook Page Owner Should Know
July 13th, 2009
By Justin Smith 178 Comments »
magnifyingglass2Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).
While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.
So, without further ado, here are 10 SEO strategies and tactics every Facebook Page owner should know:
1. Choose the best name for your Facebook Page – and don’t change it
facebook-page-seo-name-bestChoosing the right name for your Facebook Page is vital. Despite the temptation to stuff your Page title with high value generic keywords – like “Mike’s Travel Agency: Las Vegas, Hawaii, Cancun – Hotels, Flights, & More” – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.
Second, don’t give into the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.
The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.
2. Select the best URL (Facebook username) for your Facebook Page
Facebook recently launched the ability to choose a vanity URL (Facebook calls it a “username”) for your Facebook Page, one of the most important SEO opportunities on Facebook to date. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected at www.facebook.com/username.
facebook-page-seo-username
Facebook usernames present a better opportunity for businesses to consider incorporating generic keywords for SEO purposes than the Page name itself. While Facebook has created a black list of generic usernames that Pages (and users) are prevented from registering, there are still opportunities for businesses to obtain relatively generic usernames, or usernames that combine their actual name with additional generic keywords.
However, we do offer a word of caution when incorporating generic keywords in your Facebook Page URL: Facebook intends for Pages to authentically represent the identities of businesses, and brands and has revoked privileges from Pages with generic titles in the past, so it’s not unfathomable that Facebook might somehow punish Pages with generic usernames by similarly revoking status publishing rights (or at least the username itself) at some point in the future.
The safest option – and wisest long term bet in our view – is to choose a username that authentically represents your business or brand. For example, we chose www.facebook.com/InsideFacebook. Once you pick a Facebook username/URL for your Page, it cannot be changed – ever. So pick a username you’re going to be comfortable with and confident in for the long term.
One important note: in order to mitigate Facebook username squatting, Facebook requires that your Page have at least 100 fans before it becomes eligible to select a username. If your Page has less than 100 fans, you’ll need to recruit more fans before being able to take advantage of this important SEO strategy.
3. Use the “About” text box to place keyword-dense prose near the top of your Page
facebook-page-seo-aboutOne important SEO strategy that should be employed on your Facebook Page whenever feasible is placing keyword-dense prose as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of text on the default Wall tab of Facebook Pages, the “About” box actually represents the highest place in the CSS structure of the page to add custom text.
In order to add text to your Page’s “About” box, click the “Write something about [YourPage]” in the box underneath your Page’s profile picture. You’ll then be able to enter custom text in the input box – there is a 250 character limit, so choose your words wisely.
4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page
facebook-page-seo-infoFacebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches. For example:
* Address, City, State, and Zip code are important fields for local searches
* Company Overview, Mission, and Products are important fields for product searches
* Websites is a valuable opportunity to add direct links to your own websites or other relevant sites in your space
The specific fields present will vary according to the category you choose for your Page when you create it (business, brand, or public figure), so choose the category that best fits your needs.
5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page
While opportunities to place large blocks of static text on the default tab of your Facebook Page are quite limited (see the “About” box section above), Facebook allows Page owners to create additional boxes or tabs that can hold any kind of static content, including text, images, and links. Adding content boxes or tabs to your Page can be a great way to boost the content density score of your Page (note, however, that each tab lives at a separate URL in Google’s eyes).
facebook-page-seo-custom-tab
In order to add a custom content box or tab to your Page, follow these steps:
1. Go to the “Static FBML” application on Facebook.
2. Click “Add to my Page” on the top left side, and choose the page you’d like to add a custom content box or tab to.
3. Once you’ve chosen one, close the dialog box, go to your Page, and click “Edit page” under your Page’s profile picture.
4. In the applications list on the resulting page, you should see an application called “FBML 1″. Click the pencil icon on the right, and choose “Edit.”
5. You’ll be taken to a page with 2 fields: “Box Title” and “FBML.” Enter the name you’d like to give the box or tab in the “Box Title” field. Enter the HTML you’d like to use in the “FBML” field (FBML stands for Facebook Markup Language, and is a subset of HTML.), and then click the Save Changes button.
6. Once changes are saved, click the “Edit” link at the top of your Page to return to your Page’s application settings page. Click the pencil icon next to the name of the FBML application you just created, and choose “Application Settings.”
7. facebook-page-custom-contentIf you want to add the FBML you just entered as a box, choose “Add” next to the Box option. The custom FBML box will by default appear on the Boxes tab, so if you want to move it to the left side of your Wall tab, you’ll need to then go to the Boxes tab, click the pencil icon on your FBML box, and choose “Move to Wall tab.”
8. Or, if you want to add the FBML you just entered as a tab, choose “Add” next to the Tab option. The custom content should then automatically appear on its own tab on your Page. Note, however, that Facebook truncates tab titles after 10 characters, so you’ll need to choose a short title.
And voila! After that somewhat arduous process, your custom content should appear. Be sure to write good copy :)
6. Post direct links to your website (or other relevant sites) in your Page’s stream
Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites or add too many links too suddenly – posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.
There are two ways to post links into your Page’s stream:
1. Including the raw URL in the text of the status update itself
2. Using the “attach link” feature in the Facebook publisher
Let’s take a look at the pros and cons of each approach from an SEO perspective:
1. Raw URL
When you include the raw URL in the text of the status update itself, Facebook auto-links the text directly to the URL. While you can’t control the anchor text of the link (it is always just the URL itself), the link does go directly to the destination page – and not through a Facebook.com URL that adds the Facebook menu bar at the top when you click through to the destination page.
facebook-page-seo-raw-url
2. Attach Link
When you use the “attach link” feature of the Facebook publisher, Facebook pulls in the title, body, and images from your Page, and suggests a thumbnail image and text snippet which it places adjacent to your Page’s link. The automatic inclusion of this text further boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL – both nice perks of using the “attach link” feature.
facebook-page-seo-attached-link
Power tip: You can also change the anchor text while clicking the page’s title before clicking “Share” in the Facebook publisher.
However, importantly, the link itself does not go directly to the destination URL – rather, it goes through a Facebook.com share URL that includes the destination URL as an iframe on the resulting page, with the Facebook menu bar at the top which includes commenting and sharing features. While there is still some debate in the SEO community as to the impact of the specific implementation details of such toolbars, the lack of a direct link when using Facebook’s “attach link” feature does partially mitigate the SEO benefits of posting links on Facebook Pages.
facebook-page-seo-share-bar
7. Add photos with captions, events with descriptions, and a discussion forum
facebook-page-seo-photosIt almost goes without saying, but it’s important to always be sharing interesting content on your Facebook Page, and always using all available descriptive fields on each type of content shared. When posting photos, use verbose and keyword-dense descriptions. When posting events, take the extra minute to include text and keywords in the event description field that you want to rank for. Add a discussion forum to your Page.
Facebook makes all of the content shared on Facebook Pages indexable by search engines, so use the tools Facebook provides to your full advantage.
8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites
find_us_on_facebook_badgeJust as a variety of inbound links from authoritative websites help boost PageRank for traditional websites, getting more inbound links to your Facebook Page will boost its PageRank as well. You can do this with text links, but Facebook has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook Page.
Facebook has created promotional guidelines for promoting your Facebook Page that are worth a read. Basically, Facebook doesn’t want Page owners to claim you have officially partnered with Facebook by virtue of having a Facebook Page. However, Facebook does want as many links as possible pointing to Facebook.com :)
9. Get more intra-Facebook inbound links by getting more Facebook fans
Because Facebook places links to Facebook Pages on the default version of Facebook users’ profile pages which are visible to search engines, the more fans you get, the more links you’ll have to your Page within Facebook. For Pages with thousands (or even millions) of fans, the number of links can really add up.
facebook-seo-profile-stub1
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
When fans comment or like content in your Facebook Page’s stream, Facebook links their name back to their Facebook profile page. As a result, when the profile stubs of those fans who have posted comments and likes on your Page are indexed, Google will see more reciprocal links between your Page and your Page’s fans (in a way that grows organically over time), which it will see as a stronger bond. This creates a virtuous cycle of improved link weight from the indexed profile page stubs to your Page, and vice versa.
facebook-page-seo-comments-likes
Conclusion & Next Steps
While building and expanding your Facebook Page presence requires creative planning and consistent execution, SEO can play a vital role in boosting your Page’s growth rate. While viral distribution limits you to the people your fans are connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase – and as we’ve discussed above, there’s a lot that Page owners can do to maximize their exposure through Google, Yahoo, MSN, Ask, and other popular search engines.
For Page owners interested in digging deeper into Facebook marketing, we highly recommend checking out Inside Facebook’s industry-leading Facebook Marketing Bible. The Facebook Marketing Bible has been purchased by thousands of agencies, marketers, social application developers, entrepreneurs, and educators, and goes in depth on dozens of key tactics and strategies for getting the most out of your Facebook marketing efforts. Click here to learn more about the topics addressed in detail. A special edition for big brands and agencies is also available.
Check out the Facebook Marketing Bible - The Guide to Marketing your Brand, App, Website, or Content Inside Facebook.
source : http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/
July 13th, 2009
By Justin Smith 178 Comments »
magnifyingglass2Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).
While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.
So, without further ado, here are 10 SEO strategies and tactics every Facebook Page owner should know:
1. Choose the best name for your Facebook Page – and don’t change it
facebook-page-seo-name-bestChoosing the right name for your Facebook Page is vital. Despite the temptation to stuff your Page title with high value generic keywords – like “Mike’s Travel Agency: Las Vegas, Hawaii, Cancun – Hotels, Flights, & More” – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.
Second, don’t give into the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.
The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.
2. Select the best URL (Facebook username) for your Facebook Page
Facebook recently launched the ability to choose a vanity URL (Facebook calls it a “username”) for your Facebook Page, one of the most important SEO opportunities on Facebook to date. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected at www.facebook.com/username.
facebook-page-seo-username
Facebook usernames present a better opportunity for businesses to consider incorporating generic keywords for SEO purposes than the Page name itself. While Facebook has created a black list of generic usernames that Pages (and users) are prevented from registering, there are still opportunities for businesses to obtain relatively generic usernames, or usernames that combine their actual name with additional generic keywords.
However, we do offer a word of caution when incorporating generic keywords in your Facebook Page URL: Facebook intends for Pages to authentically represent the identities of businesses, and brands and has revoked privileges from Pages with generic titles in the past, so it’s not unfathomable that Facebook might somehow punish Pages with generic usernames by similarly revoking status publishing rights (or at least the username itself) at some point in the future.
The safest option – and wisest long term bet in our view – is to choose a username that authentically represents your business or brand. For example, we chose www.facebook.com/InsideFacebook. Once you pick a Facebook username/URL for your Page, it cannot be changed – ever. So pick a username you’re going to be comfortable with and confident in for the long term.
One important note: in order to mitigate Facebook username squatting, Facebook requires that your Page have at least 100 fans before it becomes eligible to select a username. If your Page has less than 100 fans, you’ll need to recruit more fans before being able to take advantage of this important SEO strategy.
3. Use the “About” text box to place keyword-dense prose near the top of your Page
facebook-page-seo-aboutOne important SEO strategy that should be employed on your Facebook Page whenever feasible is placing keyword-dense prose as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of text on the default Wall tab of Facebook Pages, the “About” box actually represents the highest place in the CSS structure of the page to add custom text.
In order to add text to your Page’s “About” box, click the “Write something about [YourPage]” in the box underneath your Page’s profile picture. You’ll then be able to enter custom text in the input box – there is a 250 character limit, so choose your words wisely.
4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page
facebook-page-seo-infoFacebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches. For example:
* Address, City, State, and Zip code are important fields for local searches
* Company Overview, Mission, and Products are important fields for product searches
* Websites is a valuable opportunity to add direct links to your own websites or other relevant sites in your space
The specific fields present will vary according to the category you choose for your Page when you create it (business, brand, or public figure), so choose the category that best fits your needs.
5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page
While opportunities to place large blocks of static text on the default tab of your Facebook Page are quite limited (see the “About” box section above), Facebook allows Page owners to create additional boxes or tabs that can hold any kind of static content, including text, images, and links. Adding content boxes or tabs to your Page can be a great way to boost the content density score of your Page (note, however, that each tab lives at a separate URL in Google’s eyes).
facebook-page-seo-custom-tab
In order to add a custom content box or tab to your Page, follow these steps:
1. Go to the “Static FBML” application on Facebook.
2. Click “Add to my Page” on the top left side, and choose the page you’d like to add a custom content box or tab to.
3. Once you’ve chosen one, close the dialog box, go to your Page, and click “Edit page” under your Page’s profile picture.
4. In the applications list on the resulting page, you should see an application called “FBML 1″. Click the pencil icon on the right, and choose “Edit.”
5. You’ll be taken to a page with 2 fields: “Box Title” and “FBML.” Enter the name you’d like to give the box or tab in the “Box Title” field. Enter the HTML you’d like to use in the “FBML” field (FBML stands for Facebook Markup Language, and is a subset of HTML.), and then click the Save Changes button.
6. Once changes are saved, click the “Edit” link at the top of your Page to return to your Page’s application settings page. Click the pencil icon next to the name of the FBML application you just created, and choose “Application Settings.”
7. facebook-page-custom-contentIf you want to add the FBML you just entered as a box, choose “Add” next to the Box option. The custom FBML box will by default appear on the Boxes tab, so if you want to move it to the left side of your Wall tab, you’ll need to then go to the Boxes tab, click the pencil icon on your FBML box, and choose “Move to Wall tab.”
8. Or, if you want to add the FBML you just entered as a tab, choose “Add” next to the Tab option. The custom content should then automatically appear on its own tab on your Page. Note, however, that Facebook truncates tab titles after 10 characters, so you’ll need to choose a short title.
And voila! After that somewhat arduous process, your custom content should appear. Be sure to write good copy :)
6. Post direct links to your website (or other relevant sites) in your Page’s stream
Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites or add too many links too suddenly – posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.
There are two ways to post links into your Page’s stream:
1. Including the raw URL in the text of the status update itself
2. Using the “attach link” feature in the Facebook publisher
Let’s take a look at the pros and cons of each approach from an SEO perspective:
1. Raw URL
When you include the raw URL in the text of the status update itself, Facebook auto-links the text directly to the URL. While you can’t control the anchor text of the link (it is always just the URL itself), the link does go directly to the destination page – and not through a Facebook.com URL that adds the Facebook menu bar at the top when you click through to the destination page.
facebook-page-seo-raw-url
2. Attach Link
When you use the “attach link” feature of the Facebook publisher, Facebook pulls in the title, body, and images from your Page, and suggests a thumbnail image and text snippet which it places adjacent to your Page’s link. The automatic inclusion of this text further boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL – both nice perks of using the “attach link” feature.
facebook-page-seo-attached-link
Power tip: You can also change the anchor text while clicking the page’s title before clicking “Share” in the Facebook publisher.
However, importantly, the link itself does not go directly to the destination URL – rather, it goes through a Facebook.com share URL that includes the destination URL as an iframe on the resulting page, with the Facebook menu bar at the top which includes commenting and sharing features. While there is still some debate in the SEO community as to the impact of the specific implementation details of such toolbars, the lack of a direct link when using Facebook’s “attach link” feature does partially mitigate the SEO benefits of posting links on Facebook Pages.
facebook-page-seo-share-bar
7. Add photos with captions, events with descriptions, and a discussion forum
facebook-page-seo-photosIt almost goes without saying, but it’s important to always be sharing interesting content on your Facebook Page, and always using all available descriptive fields on each type of content shared. When posting photos, use verbose and keyword-dense descriptions. When posting events, take the extra minute to include text and keywords in the event description field that you want to rank for. Add a discussion forum to your Page.
Facebook makes all of the content shared on Facebook Pages indexable by search engines, so use the tools Facebook provides to your full advantage.
8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites
find_us_on_facebook_badgeJust as a variety of inbound links from authoritative websites help boost PageRank for traditional websites, getting more inbound links to your Facebook Page will boost its PageRank as well. You can do this with text links, but Facebook has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook Page.
Facebook has created promotional guidelines for promoting your Facebook Page that are worth a read. Basically, Facebook doesn’t want Page owners to claim you have officially partnered with Facebook by virtue of having a Facebook Page. However, Facebook does want as many links as possible pointing to Facebook.com :)
9. Get more intra-Facebook inbound links by getting more Facebook fans
Because Facebook places links to Facebook Pages on the default version of Facebook users’ profile pages which are visible to search engines, the more fans you get, the more links you’ll have to your Page within Facebook. For Pages with thousands (or even millions) of fans, the number of links can really add up.
facebook-seo-profile-stub1
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
When fans comment or like content in your Facebook Page’s stream, Facebook links their name back to their Facebook profile page. As a result, when the profile stubs of those fans who have posted comments and likes on your Page are indexed, Google will see more reciprocal links between your Page and your Page’s fans (in a way that grows organically over time), which it will see as a stronger bond. This creates a virtuous cycle of improved link weight from the indexed profile page stubs to your Page, and vice versa.
facebook-page-seo-comments-likes
Conclusion & Next Steps
While building and expanding your Facebook Page presence requires creative planning and consistent execution, SEO can play a vital role in boosting your Page’s growth rate. While viral distribution limits you to the people your fans are connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase – and as we’ve discussed above, there’s a lot that Page owners can do to maximize their exposure through Google, Yahoo, MSN, Ask, and other popular search engines.
For Page owners interested in digging deeper into Facebook marketing, we highly recommend checking out Inside Facebook’s industry-leading Facebook Marketing Bible. The Facebook Marketing Bible has been purchased by thousands of agencies, marketers, social application developers, entrepreneurs, and educators, and goes in depth on dozens of key tactics and strategies for getting the most out of your Facebook marketing efforts. Click here to learn more about the topics addressed in detail. A special edition for big brands and agencies is also available.
Check out the Facebook Marketing Bible - The Guide to Marketing your Brand, App, Website, or Content Inside Facebook.
source : http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/
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